POTERE Immobilien
132 prospects for six apartments.
- Meta and Google campaigns, social media
- Real estate, Vienna
- 2024 to 2025
Result
- 132 prospects with name, phone and email from one lead campaign
- 1.2 M impressions among owners and investors in 2025
- €0.24 average cost per click across all channels
Starting point
POTERE brokers apartment buildings and apartments in Vienna. Business ran on relationships and listing portals, and that was meant to stay. For a restored period building in Döbling with six apartments for sale, it was not enough: the buyers needed were people nobody in the network knew yet.
Strategy
Promote an invitation, not a listing. Instead of linking to a portal, we invited people to an open day in the building and collected the registration right inside the ad. Whoever signs up wants to see the house. Sales then calls people who have already said yes.
What we built
Lead campaign on Meta
Invitation to the open day on Instagram and Facebook, with registration right inside the ad.
Google Search and Performance Max
One campaign for owners who want to sell, and one for reach across search, YouTube and display.
Ongoing posts
21 posts and ongoing stories a year as the foundation, so the name is familiar before the ad arrives.
Reporting
A report in which every figure is explained. Since December 2025 every enquiry has been tracked individually.
What changed
Sales no longer waits for enquiries from portals. It receives a list of people who came forward themselves, alongside a brand that is seen regularly in Vienna.
What we take with us
Invitation instead of listing, registration inside the ad, follow-up by sales. This sequence is the basis of our real estate package and now runs at several companies in the sector.
Key facts
- Services
- Lead campaigns, Google Ads, social media, reporting
- Sector
- Real estate
- Period
- 2024 to 2025
Price on request